Jameson Cold Brew set to refresh around the world
The Irish whiskey production process has been perfected over hundreds of years, and is even enshrined in law, but that doesn't mean producers don't try to think outside the box sometimes.
7 September 2018 | 0
Jameson has revealed plans to introduce a brand new innovation to the market, Jameson Cold Brew, in order to capitalise on a growing appetite for coffee-and-spirits-based drinks such as Irish Coffee, Espresso Martini and more.
Jameson Cold Brew, currently being trialled at limited locations, is a combination of triple-distilled Jameson Irish Whiskey and cold brew coffee extract made using 100% Fairtrade arabica beans from Colombia and Brazil. The result is a “new Irish whiskey experience, with a bold coffee taste, balanced with charred wood on the palate and a warming mouthfeel on the finish”.
The pilot innovation aims to appeal to lovers of whiskey, coffee and food, offering a new Jameson experience that can be enjoyed day or night.
Brendan Buckley, strategy, innovation and prestige director at Irish Distillers, points to the growth of both coffee and whiskey culture in recent years as catalyst for the new innocation. “While the two are no strangers in the glass,” Buckley says, “we wanted to modernise this iconic duo. Jameson Cold Brew combines the best of both worlds in a new and refreshing way and we are confident that Irish whiskey and coffee fans alike will enjoy the taste experience.”