Irish whiskey now cheaper in JFK airport than Dublin airport
22 June 2015 | 0
As the US Open continues at Chambers Bay, the Support Your Local campaign has carried out an analysis of Irish whiskey prices in the US and at home. The latest figures reveal that US tourists are often able to purchase a bottle of Irish whiskey for half the price at home. Ireland’s high alcohol tax take has left us in the strange position where Ireland is now one of the most expensive countries in the world to buy Irish whiskey.
The latest data shows that in Ireland, almost 70% of the price of a bottle of Irish whiskey goes to the Exchequer in excise and VAT. This means that in many cases the total tax take on Irish whiskey in Ireland is higher than the total price of the product in the US.
Support Your Local, which is backed by publicans, restaurants, hotels, independent off-licences and drinks suppliers across the country is urging the government to reduce alcohol excise in the next Budget, stating that the tax is bad for jobs, consumers and tourists. The main industry players have said that a strong home market is critical for new players to establish a foothold domestically.
Bart Storan, campaign manager for Support Your Local said: “The Irish whiskey industry is set to invest over €1bn in Ireland by 2025. While Irish whiskey currently sells into 77 countries, the US is the largest export market, accounting for 46% of exports. However, players in the industry are now in a bizarre position where their product is now cheaper when sold abroad, with a bottle of whiskey now being sold for less in JFK airport than in Dublin airport.
“These high prices not only prevent new players from establishing a foothold in our market but also prevent their brands from building a relationship with tourists as they simply think that they are being ripped off. While Irish whiskey tourism is on the up and expected to grow by over 60% by 2025, visitors may be shocked when they find they can often purchase two bottles of Irish whiskey at home for the price in Ireland.”