Brussels sprouts tops the Christmas 2025 shopping list
New data from Aldi Ireland shows that cream, champagne, and batteries are Irish Christmas essentials for 2025
Print18 December 2025
New data from Aldi Ireland suggests that Brussels sprouts could be among the most popular items for Christmas 2025, based on shopping trends from last year, when a quarter of December stock was sold on 23 December.
Fresh cream, champagne, and AA batteries were also top sellers, highlighting the importance of both festive food and practical essentials for households preparing for the holiday.
23 December, 2024, was Aldi’s busiest shopping day of the year, as last-minute shoppers stocked up to ensure Christmas dinner and seasonal hosting went smoothly. This year, a similar pattern is expected, with shoppers prioritising key ingredients and household items in the final days before 25 December.
Essentials
Top essentials from the previous year included:
- Brussels sprouts
- Fresh cream
- Champagne
- AA batteries
- Cranberry sauce
- Cling film
- Potatoes
- Gravy
- Sliced bread
- Olive oil
- Tin foil
- Washing-up liquid
- Kitchen roll
- Black bin bags
From fresh vegetables to cleaning products and batteries, retailers are catering to households seeking a convenient, stress-free shopping experience during the holiday period. By combining value, variety, and convenience, these retailers aim to help consumers enjoy the season with minimal disruption.
Shoppers are encouraged to plan ahead and secure their festive essentials to make Christmas 2025 as seamless and enjoyable as possible.
Read more: Aldi unveils it’s 2025 Christmas ad
© 2025, ShelfLife by Ryan Brennan
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