Irish shoppers share the love with 9.4% jump in spend ahead of Valentine’s Day
Irish shoppers are spending more cash online on their loved ones, but are still footing a smaller bill for romantic accoutrements than their UK counterparts
Print18 February 2013
Ireland’s average online spend in the run-up to Valentine’s Day jumped by 9.4% this year compared to 2012 figures, multi-channel payment processor, Sage Pay, has reported.
Sage Pay processed hundreds of thousands of transactions in the week leading up to Valentine’s Day. Analysis of the data revealed that the average online spend for retailers jumped from €89 in 2012, to €97 in 2013 in the run up to Valentine’s Day.
Irish shoppers are less romantic than their UK counterparts with the average gift spend in the UK amounting to £96 (€111). This has increased in the UK by £11 since 2012.
Sean Wilson, MD of Sage Pay Ireland, said: "Increasingly Ireland is becoming a nation of online shoppers with 43% having made an online purchase in the past 12 months, online purchases now account for €4bn of Ireland’s annual retail spend. More and more Irish people are turning to online shopping ahead of gift giving holidays such as Valentine’s and Christmas."
Wilson continued: "Over the last week we have seen the biggest surge in purchases at lunchtime indicating that time strapped shoppers are making the most use of their lunch breaks. However, we’ve also noted a second surge in the evenings that has been brought on by the popularity of mobile commerce and increased shopping on mobiles and tablets. It’s clear that Irish retailers have not yet fully embraced next day delivery, our busiest days for sales were the 7th and 8th February, allowing shoppers plenty of time for gifts to arrive."
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