Irish consumers doing their ‘Black Friday’ shopping online

Online spending overall shows that consumers are more price-savvy than ever, according to a new Fujitsu report examining the Black Friday shopping phenomenon.

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24 November 2017 | 0

Experts predict that Irish shoppers will spend more than €100m shopping online and in stores as part of the Black Friday phenomenon, a new tradition that sees retailers slash prices ahead of the Christmas shopping season.

“That prediction is no surprise, considering the success the event enjoyed last year,” says Kenneth Keogh, retail lead at Fujitsu Ireland. “In 2016, instead of hitting the high street, digitally savvy-shoppers opted to browse and find their bargains online from the comfort of their homes or workplace and it looks like we are going to see the same again in 2017.”

This shift in consumer behaviour has been a game changer as it demonstrated that retailers need to look ahead, rather than what had worked previously when shoppers flocked to stores. According to recent research carried out by Fujitsu, The Forgotten Shop Floor, which found four in 10 consumers are frequently disappointed by in-store technology, shoppers are demanding a more digital high street experience almost half say in-store tech today is too slow (45%), over a third say it is unreliable (32%), whilst a quarter say there simply isn’t enough to handle demand.

“Retailers need to look at how their different channels both in store and online can work together to deliver a truly excellent customer experience,” says Keogh. “Only by putting consumers at the heart of the business, personalising the shopping experience and simplifying the buying process, can retailers hope to win the battle for consumers’ hearts – whether that’s in-store or online.”

Fujitsu’s Forgotten Shop Floor report is available to read here.

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