Coca-Cola and Enterprise Ireland hosting masterclasses

Six companies visited Coca-Cola HQ and Enterprise Ireland in London this week, for an intensive two-day marketing and strategy masterclass.



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24 November 2017

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Six companies chosen earlier this year to take part in the Thrive Project travelled to London this week alongside Coca-Cola and Enterprise Ireland, for a special two-day marketing and innovation strategy masterclass. The event, hosted at Coca-Cola’s HQ in London and Enterprise Ireland’s office there, gave the participants the opportunity to meet experts on marketing, digital communications, innovation, consumer insights and social media strategies.

The six companies were given an overview of Coca-Cola’s innovation and marketing strategy as well as a preview of some of their new product launches. The day also consisted of strategy sessions from Coca-Cola experts in the areas of media planning, digital marketing, social media, research and consumer trends. The Coca-Cola experts shared their experience, expertise and mistakes so that the entrepreneurs could take as much of the information as possible and apply it to their own businesses.

Day two took the group on a study visits to see the latest trends in health and wellness. They then made their way to the Enterprise Ireland London office where Holland & Barrett and a top London PR firm talked them through innovation and brand strategy.

“I am delighted that we are in a position to partner with Enterprise Ireland to give these six great start-up businesses a boost,” said Aedamar Howlett, marketing director at Coca-Cola GB & Ireland. “We hope that the trip to London has been extremely beneficial to each company and that they have gone home inspired and even more motivated than before.

“At Coca-Cola, we are passionate about sharing our experience and expertise and through The Thrive Project, we have the opportunity to directly engage with the next group of companies who all have the opportunity to become significant brands in their own categories.”

Orla Battersby of Enterprise Ireland said the Thrive Project is an initiative Enterprise Ireland is proud to get behind. “Our strategy is to support Irish businesses to build scale and expand their reach into international markets,” she said. “The unique concept about this programme is that it combines Coca Cola’s market and global insights with Enterprise Ireland’s know-how in business development, allowing the entrepreneurs to gain invaluable knowledge on how to go about scaling businesses and operations.

To find out more information on The Thrive Project, visit




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