Iceland turns heads with “banned” Christmas ad campaign

Iceland's provocative Christmas TV ad highlights the plight of endangered Orangutans
Iceland's provocative Christmas TV ad highlights the plight of endangered Orangutans

As the major retailers launch their respective Christmas ad campaigns, ambitious grocery chain Iceland has taken the season as an opportunity to draw attention to the destruction of rainforests and the plight of orangutans in the wild.

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9 November 2018 | 0

Forget what you thought you knew about Christmas TV ads. Iceland has stirred up controversy with its festive campaign, which it turns out cannot be broadcast on normal television due to it being in breach of political advertising guidelines. That’s according to UK body Clearcast, which declined to clear the ad for broadcast as normal.

In the age of social media and the internet, however, that is hardly a barrier to anybody seeing it. Click here or see below to view the controversial and quite exquisite short.

Iceland worked with Greenpeace to produce the ad, which began life as a promo for the charity until Iceland – which pledged to remove palm oil from all of its own-brand products- requested permission to insert its own logo at the end.

“It would have blown the John Lewis ad out of the window,” Malcolm Walker, Iceland’s founder said. “It was so emotional.”

The retailer was said to be extremely disappointed at Clearcast’s decision not to air the ad.

 

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