Homestead brings value home
Homestead has introduced price drops on juice, paper and pasta and will also focus on delivering more price-flashed products this year.
17 February 2010
The Homestead brand was launched in 1983, and benefits from an instantly recognizable jingle “Homestead, homestead, brings value home.” Famed for offering mainly Irish-made grocery and household products at competitive prices, the brand is an integral part of Ireland’s grocery experience. Homestead is wholly Irish-owned by Stonehouse Marketing, a cash and carry/wholesale group with 35 depots nationwide and €1 billion buying power. Homestead’s range of 120 products, satisfies a niche for a quality Irish product at a price below leading brands. Support for Homestead will help maintain Irish jobs. The year ahead will focus on cost savings to retailers and consumers with price drops on juice, paper and pasta from February and more price-flashed products.