Heineken Ireland’s new Marketing Manager
Julie Guckian has been appointed Marketing Manager for Heineken Ireland. A marketing professional with 10 years experience, Julie joins Heineken Ireland from a four-year stint in London where she held senior global and UK positions at Diageo and Marks & Spencer.
Print27 March 2013
Most recently, she was Head of Brand and Marketing for General Merchandise at Marks & Spencer, a move which represented a departure from Julie’s prolific drinks industry marketing career working in various roles with Global drinks giant Diageo. After four years with Diageo Ireland, Julie relocated to London in 2009, taking up a number of international roles including Global Marketing Manager for Baileys where she was responsible for emerging market growth across China, West Africa and Brazil. She was also Head of Baileys UK. Having cut her teeth in the industry on the Budweiser brand team, Julie went on to lead brand strategy and development of Budweiser’s advertising and sponsorships programmes.
Julie returns to Dublin and joins the Heineken Ireland team with Heineken’s flagship Heineken Cup sponsorship culminating in a Dublin Final at Aviva Stadium this May. In her new role as Head of Brand for Heineken Ireland, Julie will lead the brand strategy and operations plan for 2013 and will oversee the Heineken Cup plan implementation and sponsorship programmes.
Julie studied in Ireland and obtained a degree in International Marketing at DCU before going on to achieve a First Class Honours Masters in Marketing Practice from the UCD Michael Smurfit School of Business.
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