Guinness launches new look draught can

Guinness draught’s sleek new can design features a larger harp logo on its front and contemporary new look to reinforce the premium quality of the brand
Guinness draught’s sleek new can design features a larger harp logo on its front and contemporary new look to reinforce the premium quality of the brand

As part of the 250 years celebrations for Guinness, the brand has launched a new design draught can which also underlines its premium position

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13 October 2009 | 0

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 Following a hugely successful year for Guinness, culminating in Arthur’s Day on 24 September, the brand has now re-launched Guinness Draught in a can with new look packaging arriving in stores from the beginning of October.

The new sleek can design proudly features a larger harp logo on its front and its contemporary new look will reinforce the premium quality of the brand.  

To coincide with the new can design, a new visual identity has also been adopted across Guinness’ four and eight packs. Packaging features a visual of a settling glass of Guinness that will drive appetite appeal at the point of purchase and, together with the new iconic can design, will achieve great stand out on-shelf.

The launch of the new can and multipack designs is being supported by a heavyweight advertising campaign including a TV ad which will air in October, across radio, outdoor, press and in-store promotions. 

 

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