Guinness launches new look draught can
As part of the 250 years celebrations for Guinness, the brand has launched a new design draught can which also underlines its premium position
13 October 2009
Following a hugely successful year for Guinness, culminating in Arthur’s Day on 24 September, the brand has now re-launched Guinness Draught in a can with new look packaging arriving in stores from the beginning of October.
The new sleek can design proudly features a larger harp logo on its front and its contemporary new look will reinforce the premium quality of the brand.
To coincide with the new can design, a new visual identity has also been adopted across Guinness’ four and eight packs. Packaging features a visual of a settling glass of Guinness that will drive appetite appeal at the point of purchase and, together with the new iconic can design, will achieve great stand out on-shelf.
The launch of the new can and multipack designs is being supported by a heavyweight advertising campaign including a TV ad which will air in October, across radio, outdoor, press and in-store promotions.