Guaranteed Irish marks 51 years with ‘The Guarantee of Guaranteed Irish’ campaign

Bríd O’Connell, CEO, Guaranteed Irish and Sinead Mitchell, head of marketing and PR, Guaranteed Irish (Picture by Shane O'Neill, Coalesce)

Through partnerships with top retailers and a nationwide campaign, the initiative encourages consumers to choose Irish and see the positive impact of their support

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Brand Central

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As Guaranteed Irish enters its 51st year of championing Irish businesses, the organisation remains at the forefront of driving enterprise-led positive change in communities across Ireland. 

The Guarantee of Guaranteed Irish’ campaign which will be elevated through its many retail members this year, continues to spotlight the transformative impact Irish businesses have on quality employment, community development, local supply chains and provenance. 

Its member partners include SuperValu, Centra, Topline, Cork Builder Providers, Applegreen, United Hardware (Homevalue), Insomnia, Circle K, PTSB, FBD Insurance, DID Electrical and Petstop who exemplify these values, not only by providing employment but by actively giving back to the communities in which they do business. 

Expanding reach  

Through tailored visual assets, videos, OOH and radio advertising, the campaign aims to connect with consumers on a deeper level, demonstrating how their support of Guaranteed Irish members directly impacts their communities. 

Collaboration between Guaranteed Irish and its retail members remains at the heart of the campaign.  

• Radio ads broadcast both in-store and on national radio 
• Posters in its retail members stores showing why they are members and why this is important to consumers
• Social media campaigns, featuring employees and community initiatives. 
• Programmatic advertising and outdoor media placements across the country.

Brid O’Connell, CEO, Guaranteed Irish, said: “This campaign shines a light on these stories, and we are proud to see our retail partners embrace this messaging to amplify its reach. By working together, we are making an even greater impact.” 

Read more: Guaranteed Irish Month launches call to ‘Look out for the G’

Read More: Guaranteed Irish

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