Goodfella’s teams up with IRFU as official sponsor of Irish Women’s Rugby Team

The announcement comes at a time of significant transformation for Goodfella’s, which has recently undergone a major brand redesign
16 January 2025
Goodfella’s has recently announced its new partnership with the Irish Rugby Football Union (IRFU) as an Official Sponsor of the Irish Women’s Rugby Team.
This alliance marks Goodfella’s’ first major sporting partnership, and comes at an exciting time for Irish Rugby as they celebrate the 150th anniversary and gear up for a high profile tournament agenda in 2025.
Starting January 2025, the Goodfella’s sponsorship will focus on promoting values of unity, camaraderie, and the joy of sharing great moments with friends and family.
The brand aims to highlight its commitment to supporting Irish culture; helping raise the profile of women’s sport and celebrating the success and potential of the Irish women’s rugby programme.
Fan favourite
Goodfella’s is Ireland’s leading frozen pizza brand and has been a beloved part of Irish homes since its launch over 30 years ago.
Known for its delicious, high-quality frozen pizzas, Goodfella’s is not only a fan favourite, but also prides itself on being a brand that celebrates the importance of togetherness and community, making this a perfect partnership.
“Women’s rugby in Ireland has been growing at an incredible pace, and there’s never been a more exciting time to be involved. Goodfella’s believes that rugby, like pizza, is all about sharing, enjoyment, and celebrating moments with others, bringing people together over great food and good times,” said John McCarthy, country manager, Birds Eye Ireland.
McCarthy noted that the Irish Women’s Rugby team embodies dedication, teamwork and resilience and Goodfella’s incredibly excited to support them on their journey and to be part of their story.
Brand redesign
The announcement comes at a time of significant transformation for Goodfella’s, which has recently undergone a major brand redesign, with fresh new packaging, a renewed commitment to quality and nutrition, and bold plans for 2025.
As part of the new partnership, Goodfellas will provide supporters and fans with exciting opportunities to engage with the Irish Women’s Rugby team in the lead-up and during the Guinness Women’s Six Nations and tournaments throughout 2025.
“We look forward to working together to create exciting opportunities for our fans and players, and we’re excited to see the positive impact this partnership will have on both the team and the rugby community as a whole,” said Michael Collopy, chair of commercial & marketing committee, IRFU.
This sponsorship marks a pivotal moment for both Goodfella’s and the IRFU, as both organizations look ahead to making great strides in their respective fields in 2025. With an action-packed 2025 on the horizon, Goodfella’s is ready to cheer on the Irish Women’s Rugby Team every step of the way.
Read more: Ballygowan Irish Natural Mineral Water announces four-year sponsorship with IRFU
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