Goodfella’s set to launch New York-Style Pizza range
Goodfella’s will also be introducing a new, even tastier recipe for its Garlic Bread
Print2 September 2025
Goodfella’s has launched a New York-Style Pizza range, replacing the existing Goodfella’s Takeaway range.
According to the pizza brand, the new range promises indulgent toppings, quality ingredients and Goodfella’s ‘tastiest recipe ever’, backed by consumer testing, helping retailers attract the growing number of shoppers that regularly enjoy “fakeaways[1] at home to the frozen aisle.
The Goodfella’s New York-Style Pizza range will roll out from the 8 of September in Tesco, closely followed by other retailers throughout September to November with a MRSP: €4.75*.
Goodfella’s Garlic bread will be available from the 13 of October in Co-op, and more widely available by the end of November with a €2.50*.
Goodfella’s New York-Style range in Fully Loaded Pepperoni, Sweet & Smoky BBQ Chicken, Ultimate Four Cheese and Hot & Spicy Meat Feast
Four flavours
The four flavours in the New York-Style Pizza range – Ultimate Four Cheese, Fully Loaded Pepperoni, Hot & Spicy Meat Feast and Sweet & Smoky BBQ Chicken – will have a stonebaked base with a large crispy crust, loaded with ‘indulgent and on-trend’ toppings such as Hot Honey Drizzle, diced Pepperoni, roquito peppers, chilli and black pepper crumb.
The recipe was carefully crafted by the Goodfella’s team, , creating the perfect treat for pizza lovers to enjoy at home, the brand noted.
‘Tastiest recipe ever’
The New York-Style Pizza range has a bold packaging design that highlights the range’s ‘tastiest recipe ever’, and its New York inspiration. The eye-catching on-pack graphics showcase the new base and loaded toppings to instantly appeal to shoppers looking for a quality takeaway-style treat within the frozen .
Joining the pizza lineup is the newly renovated Goodfella’s Garlic Bread, now made with the same delicious base as the New York-Style pizzas. delivering indulgence from crust to crumb.
Commenting on the launch, Claire Hoyle, head of marketing, Goodfella’s, said: “At Goodfella’s, we have a proud reputation for delivering quality and innovation that shoppers love – and our New York-Style Pizza range will do exactly that. The new pizzas have been a hit in consumer testing, with overwhelmingly positive feedback. .
“We know there is a big opportunity here for retailers – 65% of shoppers who had a ‘fakeaway’ in the past three months have said they have a ‘fakeaway’ at least once a week[3].
“Our New York-Style Pizza range is perfectly placed to tap into this ongoing trend and help retailers attract more shoppers looking for a convenient takeaway-style treat to the frozen aisle.”
*MRSP is at the sole discretion of retailers.
[1] The Mix Chicken Agency Chicken Shop Research Jan 2024
[2] Source: SAM UK, Foundations of Flavour: Benchmarking the New Goodfella’s Pizza base against competitors, July 2025
[3] The Mix Chicken Agency Chicken Shop Research Jan 2024
Read more: Goodfella’s teams up with IRFU as official sponsor of Irish Women’s Rugby Team
© 2025, by ShelfLife reporter
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