‘Bake it Pink’ returns to support Breast Cancer Ireland
Backed by Dr. Oetker and Supervalu the initiative is set to raise vital funds for Ireland’s leading breast cancer charity
Print2 September 2025
Ahead of Breast Cancer Awareness Month this October, Dr. Oetker and SuperValu have joined forces to launch Breast Cancer Ireland’s annual ‘Bake It Pink’ initiative.
This fundraising campaign is inviting bakers of all levels to ‘whip up’ pink-themed treats to raise funds for Ireland’s leading breast cancer charity.
‘Bake it Pink’ will kick off on 15 September and aims to engage households, community groups and businesses all across Ireland in raising funds for critical education and outreach programmes, highlighting the eight signs and symptoms of the disease.
Once again this year, the initiative will include a special invitation to all schools to get involved, with a bespoke and free of charge School’s ‘Bake it Pink’ kit being created for participating schools.
Aisling Hurley, CEO of Breast Cancer Ireland, emphasized the importance of community involvement in initiatives such as this.
“Creative, community-driven events like this not only raise vital funds for our breast health awareness and education programmes, but also spark important conversations in homes, schools, and workplaces across the country,” she said.
“Loyal and supportive corporate partners like Dr. Oetker Ireland play a crucial role in helping us amplify our early detection messaging and extend our reach nationwide.
“With over 3,700 people diagnosed annually, the need for ongoing awareness and education has never been greater. Thanks to the generosity and enthusiasm of all those who get involved, we’re able to invest in initiatives that truly save lives.”
Annual event
This now annual event has certainly captured public imagination to date and has raised €200,000 in much needed funds over just two years, with this year’s initiative set to grow further, fronted by well-known ambassadors and online baking influencers Lou Robbie aka ‘Little Lou Cooks’ and Alice Kelly aka ‘From Scratch Bakery’.
Both Ambassadors are ‘passionate’ about using their respective platforms to help promote awareness and encourage participation in his vital campaign.
Last year’s event captured public imagination and raised a staggering €135,000 in much needed funds, with this year’s initiative set to be even bigger and better, fronted by well-known baking experts Lou Robbie (aka Little Lou Cooks) and Alice Kelly (aka The From Scratch Bakery).
Commenting on the campaign Eoin Mullen, marketing manager, Dr. Oetker, stated: “At Dr. Oetker Ireland, we know that baking has the power to bring people together—and what better reason to get out the mixing bowls than supporting life-saving research?
“Whether you’re a star baker or a first-time froster, every bun, biscuit and cupcake baked makes a difference!”
Get involved
To get involved – aspiring bakers can simply download the Bake it Pink Kit from here.
It includes cake toppers, Bake-Off posters, and a simple to follow eight recipe booklet, invite friends or family members to do the same, and set a date for their very own Bake-Off …raising much needed ‘dough’ for this excellent cause.
The full range of Dr. Oetker ingredients for your bake-off showstopper are available in SuperValu stores nationwide.
Why not share your baking success and follow campaign updates on Instagram on @droetkerbakingireland & @breastcancerireland @littleloucooks @thefromscratchbakery.
Read more: The Great Pink Bake Off returns to support Breast Cancer Ireland
© 2025, by ShelfLife reporter
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