Fresh facelift for Nivea female deodorants
Nivea's female deodorants have had a new more modern and feminine facelift.
17 February 2010
Reflecting Irish trends, 88% of women shave their underarms in the UK, and Nivea believes this highlights what a problem post shaving skin irritation and redness can be. It has therefore used its skincare expertise to launch new Nivea Calm & Care Deodorant. This helps relieve burning and tautness caused by shaving, reduces redness, and contains witch hazel extract known for its soothing properties. Subsequently, 98% of testers found the deodorant instantly soothed their skin. The formula also contains pro-vitamin B5 which helps form new skin cells. Nivea’s female deodorants have had a more feminine and modern facelift – available in 150ml aerosol sprays priced from €3.09 and 50ml roll on from €2.78.