Free manicures from Bella Vie
Wine brand Bella Vie is running an on-pack promotion offering over 100 free manicures to shoppers in 25 salons across Ireland.
Print3 October 2013
From left: Finola Guinnane receiving the first manicure from Emma Haughian of United Wine Merchants.
The promotion is activated through a bottle collar mechanic and supported by a fully-integrated marketing campaign.
To claim a free manicure up to the value of €30, consumers visit www.bellaviewinesmanicure.com, enter their personal details and the Unique Reference Number found on the inside of the bottle collar.
After that they can find a participating salon and book an appointment. Salons across Ireland are taking part in the campaign.
“Bella Vie is a brand that, at its heart, is all about celebrations and catching up with friends,” explained Emma Haughian, Brand Manager at distributors United Wine Merchants, “It targets 19 to 24 year-old women preparing to go out and have a good time and offering over 100 free manicures taps exactly into this Partylicious spirit.”
The promotional bottles of Bella Vie are available to purchase by independent retailers across Ireland, supported in-store through an innovative, engaging suite of POS material.
Bella Vie was launched by United Wines in March 2011. It’s now sold in two varietals: Zinfandel Rosé and Pinot Grigio, with the Zinfandel Rosé also available in 187ml.
For further details please contact: Emma Haughian, Brand Manager, United Wines. Tel 0044 2838 316555
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