Fanta® unveils global Halloween partnership with Universal Pictures & Blumhouse

The collection features bespoke packaging on classic Fanta® flavours

In-store theatre, vending activations, and experiential marketing will ensure strong visibility nationwide

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Brand Central

Read More: Fanta The Coca-Cola Company

Fanta® is set to drive seasonal excitement in-store this Halloween through a first-of-its-kind partnership with Universal Pictures and Blumhouse.

The campaign brings together four iconic horror characters – Chucky, Freddy Fazbear (Five Nights at Freddy’s 2), The Grabber (Black Phone 2), and M3gan (M3GAN 2.0)—for a limited-edition Halloween range.

The collection features bespoke packaging on classic Fanta® flavours, with each icon fronting a variant.

In addition, Fanta® introduces a new global flavour innovation, Forest Berries, led by Chucky.

Shoppers can also scan QR codes on packs to unlock exclusive digital experiences, further enhancing brand engagement.

Backed by blockbuster film releases (Black Phone 2, Five Nights at Freddy’s 2), the activation is designed to build shopper excitement, increase basket spend, and deliver incremental category growth across the Halloween period.

In-store theatre, vending activations, and experiential marketing will ensure strong visibility nationwide.

The full Fanta® Halloween Collection is available nationwide.

Read More: Fanta The Coca-Cola Company

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