Florette and Ocean Spray team up
16 April 2009
Florette and Ocean Spray have introduced an in-pack promotional campaign to increase frequency of purchase.
This will be in-store from 9 March for four weeks. A free 40g pack of Ocean Spray Craisins, sweetened dried cranberries, will be available inside every bag of Florette Crispy and Mixed salad. A 25c money off coupon for Craisins will drive loyalty, and on-pack recipes combining Florette and Ocean Spray Craisins will drive experimentation, along with consumer PR, online and DM activity.
Florette is Ireland’s number one salad with a 28.6% share of sales. The Craisins range includes Craisins, Craisins with mixed seeds & nuts, and Craisins with mixed berries, available in 40g single-serve pouches and 170g re-sealable packs.