Florette and Ocean Spray team up

Bijou projects it will strip out around 92 tonnes of glass from its 2026 supply chain, which is equivalent to about 22,000 fewer bottles before they reach partners

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Brand Central

Florette and Ocean Spray have introduced an in-pack promotional campaign to increase frequency of purchase.

This will be in-store from 9 March for four weeks. A free 40g pack of Ocean Spray Craisins, sweetened dried cranberries, will be available inside every bag of Florette Crispy and Mixed salad. A 25c money off coupon for Craisins will drive loyalty, and on-pack recipes combining Florette and Ocean Spray Craisins will drive experimentation, along with consumer PR, online and DM activity.

Florette is Ireland’s number one salad with a 28.6% share of sales. The Craisins range includes Craisins, Craisins with mixed seeds & nuts, and Craisins with mixed berries, available in 40g single-serve pouches and 170g re-sealable packs.

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