Kellogg’s launches new Totally Chocolatey square
16 April 2009
Kellogg’s has introduced new Totally Chocolatey to the Rice Krispies Squares family.
This combines chocolate with toasted grains of rice, topped with milk chocolate chunks. Totally Chocolatey joins Chewy Marshmallow, Chocolate & Caramel and Crazy Choc as the fourth addition to the Kellogg’s Rice Krispies Squares range.
Rice Krispies Squares is Kellogg’s eigth largest brand with a growth rate that has more than doubled in the last two years. Outdoor and TV advertising supports the product.
Totally Chocolatey is available in multi-packs of four bars and single bar formats. A single serving is 36 grams, containing 158 calories.