Kellogg’s launches new Totally Chocolatey square

Print

Print

Brand Central

Kellogg’s has introduced new Totally Chocolatey to the Rice Krispies Squares family.

This combines chocolate with toasted grains of rice, topped with milk chocolate chunks. Totally Chocolatey joins Chewy Marshmallow, Chocolate & Caramel and Crazy Choc as the fourth addition to the Kellogg’s Rice Krispies Squares range.

 Rice Krispies Squares is Kellogg’s eigth largest brand with a growth rate that has more than doubled in the last two years. Outdoor and TV advertising supports the product.

Totally Chocolatey is available in multi-packs of four bars and single bar formats. A single serving is 36 grams, containing 158 calories.

Related Articles

Best C-Store Marketing Campaign 2022 →

Lily O’Brien’s Salted Caramel Truffles wins Product of the Year →

Spar’s Better Choices campaign launched by Irish Olympians →

Solving the top five pain points for retailer technology →