Flaming brilliant!

Rising prices push the average cost of hosting a barbecue up 7.4% compared with 2021

Now that warmer days are on the horizon, Gillian Hamill highlights the essentials all retailers should have in stock for when the sun comes out


Brand Central

23 May 2022 | 0

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In the last two years under lockdown, cooking and dining al fresco gained serious momentum. As consumers enjoyed staycations and entertained in their gardens, Kantar reported a boost in sales of many barbeque essentials, reflecting the popularity and enthusiasm for barbecuing across Ireland. In the 12 weeks to 8 August 2021, Irish consumers spent €7.7 million more on soft drinks, €664,000 more on savoury snacks, and €579,000 extra on chilled burgers and grilling meats.

New research suggests many consumers are becoming ever-more ambitious and adventurous with their BBQ favourites and a new generation of pit masters are taking cooking over live fire to the next level this summer.

A 2021 UK study by meat probe, Thermapen, showed people are showing off their expertise by barbequing home marinated pork ribs (54%), lamb koftas (44%) and beef short ribs (43%) as well as T-bone steaks (42%), homemade burgers (41%) and sirloin steaks (39%).

Thermapen’s research also found this summer’s outdoor soirees are likely to include flatbreads (36%), chorizo sausages (35%) and spatchcock chickens (34%). And the more health conscious will rejoice as this year’s BBQ also has a place for vegan burgers and sausages (28%), sea bass (20%) and whole shell on prawns (18%).

And while ketchup still reigns supreme as the nation’s favourite barbecue condiment (74%), 52% are opting for chilli sauce, while 22% like to serve salsa verde and 18% can’t resist adding sriracha to their plate.

A celebration of food and flavour

BR Marketing is delighted to have added Cholula, the iconic and world’s best-selling Mexican hot sauce, to its portfolio of brands.

Based on a 100-year-old family recipe that has been passed down through generations, Cholula is proudly crafted in Mexico. Steeped in authentic Mexican heritage, tradition and craftmanship, Cholula is a premium hot sauce, with a balanced and approachable flavour, adding layers of flavour with every drop.

Made from a signature blend of arbol and piquin peppers, complemented with an array of regional spices, Cholula is beloved the world over. A stand-out on shelf, the brand has a unique wooden cap; the brand’s distinctive seal of quality and authenticity, that symbolizes the care and artisanship that go into every bottle.

Available in two varieties, Cholula is a celebration of food and flavour, steeped in Mexican roots:

Cholula Original Hot Sauce features carefully selected arbol and piquin peppers and a blend of regional spices that deliver depth of flavour and piquancy, with just the right amount of heat.  Delicious drizzled on pizza, it pairs well with chicken, fish, rice and egg dishes.

Cholula Chipotle Hot Sauce has a distinctive smokiness with a touch of heat. A blend of sweet, smoky chipotles carefully blended with arbol and piquin peppers, for an authentic Mexican hot sauce that offers rich barbecue flavour notes and colour. Pair it with salsa, corn on the cob, burgers and barbecued meats.

Cholula Original Hot Sauce (150ml) and Chipotle Hot Sauce (150ml), are both now available (RRP: €2.99)

For further information, contact marketing@brmark.ie.

Perfect topping for summer desserts

Avonmore Vanilla Whipped Cream tastes just like ice-cream

Avonmore Cream, Ireland’s number one cream brand, has launched two new variants of Avonmore Whipped Cream in time for summer. The new flavours include Avonmore Vanilla Whipped Cream and Avonmore Caramel Whipped Cream.

Both products are available in a 350ml tub and are stocked in stores nationwide. Avonmore Vanilla Whipped Cream tastes just like ice-cream, while Avonmore Caramel Whipped Cream is a limited-edition flavour.

These sweet, flavoured creams are the perfect topping for any easy summer dessert and are sure to be a hit with the whole family (RRP: €2.69).

Ireland’s top takeaway in a bottle

New Heinz Taco Sauce offers the perfect tasty takeaway sauce, always just a squeeze away

Say hola to new Heinz Taco Sauce. Or Salsa Para Tacos, as they say in Mexico.

Bringing the tongue-tingling spicy and garlicky flavours of Mexico and the taste of Ireland’s favourite sauce to tables at home, this takeaway favourite is perfectly enjoyed dolloped on top of your fakeaway taco fries, generously lashed over chicken fillet roll, or – crazy, we know – even served up on top of homemade tacos.

Heinz’s new launch comes as recent data has shown a surge in the popularity of takeaways across Ireland since the start of the Covid-19 pandemic in March 2020, with a staggering 140% increase in Deliveroo orders in Dublin alone and Mexican food becoming the most popular takeaway favourite in the capital*.

“Since 1869, Heinz has been pioneering when it comes to launching new recipes, and being inspired by recipes from across the world,” says Elaine McCague, senior commercial & marketing manager at Kraft Heinz. “We’re incredibly excited to be continuing our founder, Henry J. Heinz’s journey over 150 years later by launching Heinz’s very first Taco Sauce here in Ireland!

“Our new recipe, inspired by the tastes of Mexico and packing a punch with chillies and scotch bonnet flavours, is giving Irish consumers everything they’ve ever wanted from a taco sauce, and is just one of several innovation plans and launches we have coming up here at Heinz,” she adds.

“As food tastes continue to evolve across the country and the globe, we want to make sure that we have lots of exciting and delicious treats in store. So, keep your eyes peeled – and tastebuds ready – for what else we have to come.”

Available now in SuperValu and Tesco nationwide (RRP: €1.99), new Heinz Taco Sauce first launched just ahead of Cinco de Mayo (5th May), the global celebration of all things Mexican and delicious Mexican food, including of course the flavoursome taco spices you’ll find in Heinz Taco Sauce.

Relishing opportunities for growth

YR Relish is available in three tasty flavours in a 390g jar: YR Original Tomato Relish, YR Balsamic Red Onion and YR Habanero Spicy Relish

YR, Ireland’s original spicy sauce since 1837 has been in the heart of Irish families for generations adding an unbeatable burst of flavour to favourite recipes. The Irish heritage brand has advanced with ethical and sustainable ingredient sourcing, technology, customer trends and preferences to bring a new range of relish products to the market in June 2021.

YR Sauce is renowned for its sweet, blended date recipe and through the expertise of its tasting and product development team, the innovative brand has developed a new YR Relish range guaranteed to delight consumer’s taste buds.

The relish category is well established and in strong growth and shopped by the majority of Irish consumers. YR Relish has entered the relish category with three delicious flavours in a 390g jar: YR Original Tomato Relish, YR Balsamic Red Onion and YR Habanero Spicy Relish. The products are gluten free, vegan and vegetarian friendly and have no added artificial colourings, flavours or preservatives and guaranteed to invigorate the category. The YR team have been mindful to create the relishes at the lower end of the sugar spectrum and focus on high quality natural ingredients.

YR Balsamic Red Onion Relish goes perfectly with cheese or a burger

YR is produced in Ireland in a world class manufacturing environment, which services the entire retail and foodservice landscape, and lends itself to continuous development of top-class new products and range extensions in the future.

The YR team has also revitalised its sauce brand essence and packaging for a new modern feel. The sauce is now a gluten free recipe, through premium quality ingredients and quality testing, as well as vegan and vegetarian friendly.

YR is proudly owned and distributed by Primeline Sales & Marketing, one of the largest independent distribution sales and marketing companies in Ireland. According to Paul Mc Inerney, brand and marketing director in Primeline Sales & Marketing, the key focus and vision behind the launch of the YR relish range, was exciting the consumer and presenting top quality products to enhance any meal occasion, whether it’s Balsamic Red Onion Relish with cheese or a burger, Habanero Spicy Relish with a BBQ or sharing snacks or the Original Tomato Relish which adds extra flavour to any salad, sandwich or on-the-go snack, made locally in a health and category enhancing way.

Zipping ahead

Standard Brands has announced an exciting new development which it believes will bring great benefit for all customers.

To help realise its growth ambitions for the Zip brand, SHS Sales & Marketing (Ireland) Ltd has been appointed to represent the Standard Brands’ portfolio of brands and provide additional focus and touchpoints across the island of Ireland.

SHS will take full responsibility for sales account management, order processing, invoicing and other back-office services together with customer service for its brands from 3 May, 2022.

The key contact point for all commercial account management will be Dan Reynolds who is transferring with the Standard Brands business.

Covid-19 has had an impact on all our lives and more importantly made us re-evaluate the important things in life, such as spending quality time with loved ones. During lockdown we mostly turned to cooking and baking, DIY and home improvements, which included investing in our outdoor space with new furniture, heating and BBQs. As lockdown measures ease and life slowly starts to return to a new normal, outdoor dining / living is expected to become an important part of family life and as BBQs play a huge part in this, Zip has made sure it has all your BBQ needs covered.

Zip offers sustainably produced coconut charcoal in 3kg bags and disposable instant light BBQs, alongside the original and best Zip High Performance Firelighters, and this year it has introduced an Odourless Firelighter specifically for BBQs. There really is something for everyone.

While many people associate BBQing with burgers and sausages, Zip has created a plethora of unique recipe videos to cook on a BBQ, especially for social media platforms to show customers that you really can cook everything on a BBQ.  It has also included some handy tips and hints to help both the beginners and the seasoned professionals.

For any of our customers who do like to BBQ, Zip always encourages responsible grilling, mindful of the environment. As Zip is so passionate about this, it has launched a ‘Responsible Grilling’ campaign to promote barbecuing with care and safety.  The new Responsible Grilling logo features on all summer seasonal products and on Zip’s social media platforms which will be playing its Responsible Grilling safety video. A dedicated web page on the Zip website is also coming soon.

For retailers, Zip also has a range of eye-catching point of sale (POS) materials to help drive footfall and sales.








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