Kellogg’s Krave launches new flavour

The new cereal has a crisp outer cookie-inspired layer with a velvety cream flavoured centre

Europe’s number one cereal brand launches Cookies and Cream Flavour

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Brand Central

23 May 2022 | 0

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Kellogg’s Krave just got a whole lot tastier. Europe’s number one cereal brand* is launching a new flavour in Ireland for the first time in two years.

Everyone’s favourite biscuit flavour is coming to Krave with the launch of its new Cookies and Cream Flavour. Cereal lovers across Ireland are bound to delight in this latest addition to the Chocovore family with its crunchy shell perfectly complementing the cream flavoured filling.

To follow Krave’s successful 2020 launch of its Chocolate, Caramel & Peanut Flavour, the Kellogg’s team started the process with the fun job of sampling a number of cookies and cream flavoured biscuits to find the perfect flavour. The new cereal has a crisp outer cookie-inspired layer with a velvety cream flavoured centre which is sure to delight tastebuds with each bite.

The tasty new breakfast option is a source of B vitamins (Vitamins B1, B2, B6 and B12), a source of fibre and has no artificial colours or flavours.

“Cookies and cream is an iconic flavour that we know people love, that’s why we wanted to combine that instantly recognisable taste with our popular Kellogg’s Krave pillows,” said Neil Rogers, brand and activation manager for Kellogg Ireland.

“This flavour has always been enjoyed with milk, so it just made sense to bring it to a delicious cereal,” he added. “Our fans have always loved our new flavours and we can’t wait to see the reaction to Cookies and Cream Flavour.”

Kellogg’s Krave Cookies & Cream Flavour is available now across Ireland now priced at €4.99**.

*(Source: IRI Value Sales 2021)

**(RRP. Pricing is at the sole discretion of the retailer)

 

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