EU says ‘Cocaine’ is okay

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New controversial energy drink gets the go-ahead from from the EFSA


Brand Central

11 September 2008 | 0

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One of the most controversial launches this year, the energy drink ‘Cocaine’ has been found to be in compliance with EU guidelines for high-caffeine beverages, according to European health experts. Manufactured in Las Vegas by Redux Beverages, the drink contains 350% more caffeine than Red Bull, stimulating criticism from politicians on this side of the Atlantic. However, under current European Commission regulations, caffeine consumption in energy drinks, with the exception of children and pregnant women, is not “a cause for concern,” says the EFSA, which is currently investigating other compounds found in energy drinks.



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