Eoghan Crawford appointed marketing director of Mars Ireland

Eoghan Crawford

Starting out his career in Golden Vale, Eoghan Crawford's CV includes senior marketing and commercial positions in global leaders Kerry Group and Mondelez

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27 April 2018 | 0

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Global food business Mars has announced the appointment of Eoghan Crawford as marketing director of its Mars Ireland business. Joining the leadership team and leading all of Mars Ireland’s marketing, Crawford will continue to evolve the strategic vision for some of Ireland’s best loved brands across confectionery, chocolate, petcare and gum.

A native of Naas, Co. Kildare, Crawford has built up his marketing credentials at home and abroad working with leading global names in the FMCG sector. He has a BA in Food Technology Management from the University of Ulster.  Beginning his career in Golden Vale, Crawford has held senior marketing and commercial positions in global leaders Kerry Group and Mondelez.

“We are delighted that Eoghan has joined our team,” said Bill Heague, general manager of Mars Ireland. “His experience and expertise in his field speaks for itself, and his insights from an Irish and international perspective will be invaluable for Mars at a national and international level. He cares deeply about our products and our customers and through this lens I can see the evolution of our company and its approach to marketing.”

Describing Mars as “a family company that has such strong values that align with my own,” Eoghan Crawford said: “I believe in brands and businesses that care for their people and their consumers in equal part. I’m looking forward to working with Mars Ireland and playing a role in developing innovative products that respond to our consumers desires whilst also taking part in the conversation about healthy lifestyles and responsible consumption.”

 

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