Dunnes Stores’ ‘Simply Better Collection’ takes gold at 2018 World Steak Challenge

Simply Better 28 Day Matured Irish Angus Rib Eye Steak picked up the gold and silver awards at the 2018 World Steak Challenge

The Dunnes Stores Simply Better Collection continues its winning streak by taking home the coveted gold award at the prestigious 2018 World Steak Challenge in London. This award reflects the collection's commitment to sourcing only the best Bord Bia approved Irish angus beef.



11 July 2018 | 0

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Ireland once again was recognised for producing world class beef at the World Steak Challenge, which saw 22 countries participating. Dunnes Stores’ Simply Better Irish Angus Steaks took home three major awards at the event in London.

The Simply Better 28 Day Matured Irish Angus Rib Eye Steak picked up the prestigious gold and silver awards, with the Simply Better 14 Day Matured Irish Angus Fillet Steak honoured with a bronze award. This is the fourth consecutive year for Simply Better steaks to be recognised at the World Steak Challenge.

The Simply Better Collection is one of the most successful food brands in Ireland with over 320 national and international awards since it was established in 2013, the most awards for any Irish food brand. This latest success brings the number of awards for the Simply Better Irish Angus Beef range to over 15, with previous awards received at The Guild of Fine Food’s Great Taste Awards, the Irish Quality Food Awards, Blas na hEireann and PLMA’s Salute to Excellence Awards.

The World Steak Challenge judging panel was made up of international industry experts including top butchers, food journalists and meat scientists. Each steak was given a score based on its appearance, aroma, colour, marbling and consistency of fat trim, with the gold winners progressing to the next stage where the meat was judged after being cooked to an exact temperature and specification by expert chefs.

All of the Simply Better Collection award winning products are available in select Dunnes stores nationwide. For more information on the Dunnes stores’ Simply Better Collection visit www.dunnesstores.com or on social media – @simplybetterds.



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