Dublin #CircleCity recycling campaign launches

The Lord Mayor of Dublin, Hazel Chu (right) and the country manager of Coca-Cola Ireland, Petre Sandru

Lord Mayor of Dublin Hazel Chu joins Hubbub and The Coca-Cola Foundation to launch on-the-go recycling initiative

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20 October 2020 | 0

Lord Mayor of Dublin, Hazel Chu, environmental charity Hubbub and The Coca-Cola Foundation have launched a new on-street recycling initiative that is being rolled out in Dublin city centre.

The city-wide behaviour change initiative aims to build a culture of on-the-go recycling in Dublin city centre by installing eye-catching new bins and promoting their use through the delivery of engaging communications and activities that will educate and inspire people to recycle correctly.

The initiative launches at a time where the impact of the pandemic has seen a rise in the use of single-use items and increased consumption on the move and in outdoor settings.

Last month, the government committed to ambitious new targets to tackle waste and a move towards a circular economy under a new waste action plan announced by the Minister for Climate Action, Communication Networks and Transport Eamon Ryan. Under the new plan, all plastic packaging on the market will have to be reusable or recyclable by 2030.

Dublin #CircleCity campaign is being delivered through a collaboration between Dublin City Council and environmental charity Hubbub and made possible through funding from The Coca-Cola Foundation. The campaign will be supported and delivered on-the-ground by local partners. Those include Voice Ireland, the local campaign partner; Big Belly, supporting the campaign with their own recycling infrastructure; the RPS Group as an independent measurement and evaluation partner; and DublinTown, the city centre’s main business improvement district.

Hubbub is a charity which explores innovative ways to engage mainstream audiences in important environmental issues. Hubbub’s previous campaigns have included #LeedsByExample, an on-the-go recycling campaign in Leeds. After #LeedsByExample saw on-the-go recycling rates in Leeds almost triple, the scheme was then rolled out in Swansea and Edinburgh and is now being introduced to Ireland for the first time.

“The Coca-Cola system in Ireland is committed to making packaging waste a problem of the past,” said Petre Sandru, country manager of Coca-Cola Ireland, welcoming the new initiative.

“That requires a focus on the entire packaging lifecycle – from how bottles and cans are designed and made, to how they’re recycled and repurposed,” he said. “We’ve all seen how the impact of recent months has led to a rise in household waste but also as we all enjoy the outdoors a bit more for picnics and outdoor dining we want to ensure the public has somewhere to recycle their on-the-go waste.”

“We are delighted that The Coca-Cola Foundation are supporting Hubbub and Dublin City Council to roll-out this pilot project in the city centre,” Sandru added. “For the first time, the people of Dublin will be able to recycle on the move and we’re excited about the impact this initiative could have on changing the wider public’s on-the-go recycling habits.”

Dublin’s #CircleCity campaign is now live. Although it was hoped to install in late March, these plans were impacted by the Covid-19 pandemic. An initial 25 bins have been installed in various locations around the city with the locations available here, with more to follow in the coming months. All bins feature a clear call to action to members of the public to get involved and play their part in recycling effectively.



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