Donnybrook Fair to expand with new Dundrum store

Donnybrook Fair currently has four stores in Dublin, at Donnybrook, Stillorgan, Malahide (pictured) and Baggot Street and an outlet in Greystones, Co. Wicklow

Donnybrook Fair will launch in recently renovated unit where Fallon & Byrne had been due to open back in April last year



27 July 2021

Share this post:



Upscale grocer Donnybrook Fair will expand to Dundrum Town Centre in the coming months, with a large food hall, restaurant and bar.

The new opening due to launch in the coming months, will be the sixth store for the Musgrave-owned brand which presently has four stores in Dublin (at Donnybrook, Stillorgan, Malahide and Baggot Street) and an outlet in Greystones, Co. Wicklow.

Donnybrook Fair’s new store will be based in the recently renovated unit in Pembroke Square at Dundrum Town Centre, which was due to be occupied by Fallon & Byrne.

It had been intended that Fallon & Byrne would open up in April 2020 in Dundrum with a flagship food hall, delicatessen and restaurant. However, the retailer left its Rathmines outlet early last year and later decided not to proceed with Dundrum. It is now believed to be concentrating on its Exchequer Street and in Dún Laoghaire outlets.

The latest expansion by Donnybrook Fair follows the purchase of the brand by Musgrave, owner of SuperValu in 2018 in an acquisition worth up to €25 million.

The 900 square metre site on Pembroke Square will include a food market on the ground floor, with a restaurant and bar space on Level 1, as well as playing host to several pop-up culinary experiences.

Hammerson, Dundrum Town Centre’s asset manager and joint owner, declined to comment on the rent terms of the deal.

However, The Irish Times reports the decision by Donnybrook Fair to move into Dundrum is a welcome move for the centre which has been affected by a move to online shopping and the pandemic, which led to the departure of some outlets, such as Aldo and Cath Kidston, and delays in others.




Share this post:

Back to Top ↑

Shelflife Magazine