Diageo Ireland relaunches responsible drinking website, DRINKiQ.com

Promoting moderation and responsible drinking is a key part of Diageo's 'Society 2030' ambition

Website includes a new AUDIT (Alcohol Use Disorder Identification Test) tool which helps people understand their consumption patterns and obtain further information from health services if necessary

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16 February 2021 | 0

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Diageo Ireland has relaunched its consumer information website DRINKiQ.com, a global resource which aims to give consumers the knowledge and tools to make informed choices around alcohol.

The relaunch of the site follows the announcement of Diageo’s 10-year sustainability action plan, ‘Society 2030: Spirit of Progress’, of which positive drinking is a key pillar, and commits to a step change in the company’s work globally to prevent underage drinking, drink-driving and heavy episodic (“binge”) drinking over the next decade.

According to Diageo, the relaunch of DRINKiQ will help deliver on its ambitious target to reach 1 billion people globally with dedicated messages of moderation through its brands by 2030, and the website will provide a resource to champion health literacy and tackle harm.

The newly enhanced website, which is now live in Ireland, features lifestyle articles on topics including ‘drinking and your body’ and ‘drinking and your mind’, and government guidance around alcohol consumption. It also features a new AUDIT (Alcohol Use Disorder Identification Test) tool which helps people understand their consumption patterns and find further information from health services if necessary.

“Promoting moderation and responsible drinking is a key part of our Society 2030 ambition, and DRINKiQ is a key step forward in our long-term global target to reach one billion people with messages of moderation over the next ten years,” said Oliver Loomes, managing director, Diageo Ireland.

“We believe that alcohol can be part of a balanced lifestyle, and it is essential for our consumers to make informed choices if and when they decide to drink,” he added.

For more information and to explore the AUDIT tool, visit the DRINKiQ Ireland website here: https://www.drinkiq.com/en-ie/

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