Dealz unveils new co-leadership for the island of Ireland

Sharon Sheridan, country manager – trading, Dealz and Olivia O'Loughlin, country manager – retail at Dealz, which now has more than 100 stores in Ireland

Retailer will continue to trade as Dealz in the Republic of Ireland and as Poundland in Northern Ireland


Brand Central

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3 March 2020

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Dealz and Poundland have appointed two Irish women to take leading roles as part of a new structure for the business across the island of Ireland.

The discount retailer will continue to trade as Dealz in the Republic of Ireland and as Poundland in Northern Ireland.

The change reflects the importance of the two markets as the company accelerates its reinvention programmes.

Sharon Sheridan, the newly appointed country manager – trading, will be responsible for trading decisions, including buying, merchandising and supply chain. Sheridan has led trading in the Republic of Ireland for the past seven years.

Olivia McLoughlin, who joined last October from Dixons Carphone, has been appointed country manager – retail, with responsibility for the supervision of 99 stores. McLoughlin was previously responsible for ROI, NI and Scotland with Claire’s Accessories and all of Ireland with Carraig Donn.

Austin Cooke, retail director, said: “Dealz and Poundland are transforming at pace and we’re excited about Olivia and Sharon leading the exciting development of our stores across the island of Ireland. Between them, they’ll be responsible for the operational, and trading performance north and south of the border.”

The group trades from 66 Dealz stores in the Republic of Ireland and 33 Poundland shops in Northern Ireland. Last year it announced its plan to open 10 more stores in the republic this year.

Both brands have shaken up the retail sector with their simple pricing policy and have become flagship tenants in high streets and shopping centres at a time when other retailers have been in retreat. Key categories include food and drink, health and beauty, home and pet, leisure and entertainment, stationery, party and celebrations.

Following the success of Dealz in Ireland, parent company Pepco is currently expanding the brand in Spain and Poland.



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