Daybreak launches first-ever TV ad across Ireland
Daybreak launches its first-ever TV advert, highlighting local convenience, great value, and everyday shopper missions across Ireland
Print27 August 2025
Daybreak has recently announced the launch of its inaugural TV advert which has aired for the first time this week (Monday 25 August) across RTE 1 & 2 as well as RTE player and Virgin Media linear and on demand.
The advert will be the first in a series focused on key pillars of the Daybreak brand – local, convenience and good value.
Ad targets
Each ad in the series will target a different shopper mission and feature a related offer, with the recurring message of Great Value – Close at hand.
First up is food-to-go with attention then moving to top-up shopping and big nights in for subsequent adverts.
Speaking about the new advert, Desi Derby, marketing director for Daybreak said: “This is a major milestone for the Daybreak brand as we launch our first ever TV advert – a big step forward in showcasing what Daybreak is all about.
“Great value – close at hand captures the convenience and value our customers rely on, with stores acting as local hubs for communities across Ireland.
“The campaign highlights how we meet a range of shopper missions – from food-to-go to top-up shops and big nights in – all with great offers and local convenience.”
Daybreak currently operates over 300 stores across the Republic of Ireland with well known sub-brands Munch & Co (deli), Lickety Split (ice-cream) and 9 Grams (coffee) ensuring shoppers looking for high-quality convenience food offerings are fully covered.
Read more: Daybreak launches 30 for 30 challenge to boost heart health
© 2025, ShelfLife by Ryan Brennan
Followers 0
Fans 0
Followers