Daybreak launches 30 for 30 challenge to boost heart health
Daybreak and the Irish Heart Foundation team up for their annual 30 for 30 campaign, encouraging staff and retailers to commit to 30 minutes of daily exercise in September
Print30 August 2024
Daybreak and long-term charity partner, the Irish Heart Foundation have teamed up once again for their annual active challenge.
The 30 for 30 campaign challenges Daybreak retailers and staff to commit to doing 30 minutes of daily exercise for the 30 days of September.
Daybreakers are free to walk, run, swim or dance, there are no limitations on the form of exercise.
Get out and get active
The goal of the challenge is for Daybreakers to get out and get active to improve their fitness and heart health, all while raising funds for an amazing cause.
More than 160 Daybreak stores nationwide are taking part in the challenge over the month of September.
Participants will commit to completing 30 consecutive days of daily exercise, asking customers, family, and friends to sponsor them to achieve the fundraising target.
“When designing this challenge, our priority was to create an inclusive campaign that Daybreakers of all fitness levels could participate in,” said Molly Byrne, assistant brand manager, Daybreak.
The challenge is all about celebrating movement, emphasising participation over perfection, and allowing participants to engage at their own pace.
“Our goal with this initiative is to show that focusing on your health doesn’t have to be overwhelming; dedicating just 30 minutes a day to exercise can significantly improve heart health.”
Irish Heart Foundation
Daybreak has partnered with the Irish Heart Foundation since 2016, helping the charity provide essential resources and support to communities across Ireland.
The charity offers support to stroke survivors and those living with heart disease by offering various in-person and online services.
Speaking on the partnership Judith Gilsenan, commercial director, Irish Heart Foundation said: “Our vision is a future where no hearts are broken by preventable heart disease and stroke and the generosity of Daybreak, and their customers can help us achieve this.”
Read more: Daybreak raises €62,588 for Irish Heart Foundation
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