Danone joins FoodCloud to donate Actimel to communities across Ireland
10 March 2021
Danone is aiming to donate 1 million bottles of its Actimel cultured yogurt shot across Ireland and the UK to support the communities that kept us all resilient last year.
Actimel brings its decades of experience in immune support and live cultures to launch the new campaign to ‘Give Our Communities Your Best Shot’.
Danone Ireland is proud to partner with FoodCloud, the Irish social enterprise who work with over 700 charities and community partners, to bring this initiative to life in Ireland.
This campaign follows a recent survey by Danone focusing on people’s understanding of the immune system and gut health which found:
- 50% of people said their concern for the health of local community and those around them has increased since the pandemic began
- 58% of respondents said the health of their local community is just as important as their family’s health
- 71% felt that for their family to be healthy, their community must also be healthy
“We are delighted to partner with FoodCloud to donate Actimel, our mighty shots,” said Cormac Byrne, head of sales, Danone. “As a BCorp, we believe we all have a role to play in supporting each other. We’ve seen inspiring examples of communities coming together over the last year, and we want to encourage this community spirit to continue.”
Iseult Ward, co-founder and CEO, FoodCloud added: “Recent research with our charity partners identified that 70% saw an increase in demand for food as a result of Covid-19. As the pandemic continues, the number of families struggling with food insecurity is on the rise. We are grateful for Actimel’s donation enabling us to help charities and community groups across Ireland. This is a great initiative as people are all looking for ways to support the most vulnerable people in their communities at this challenging time.”
Between now and the end of April, for each pack of Actimel purchased you can donate a second for free to a charity in your area via FoodCloud by logging onto www.actimel.ie. The packs will be distributed throughout their network of charities and community groups, helping to give all local communities their best shot during the winter months. Actimel’s cultured yogurt shots contain L. casei cultures as well as vitamins D and B6 which help support the normal function of the immune system.