Dale Farm on a mission to share goodness with six-weeks of prizes to be won

Caroline O’Neill with her sons Pearse (age 6) and Darragh (age 5)

Encouraging people to share stories of generosity and goodness



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11 May 2021

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Earlier this year, Dairy brand Dale Farm unveiled a new look, which takes it back to its roots – a farmer owned, local company, founded on goodness.

To celebrate, the company is on a mission to start “a ripple effect of goodness” with a six-week kindness reward campaign. Dale Farm has teamed-up with Caroline O’Neill, whose son Darragh, age 5, shot to fame last year after a video of his busy farming chat went viral. Now about to get even busier, Darragh and his family have backed Dale Farm’s campaign to ensure good things happen to good people.

“It’s been a tough year for everyone, but we have all pulled together and supported each other through it,” said O’Neill, who is a mum to Darragh, Pearse and Tess. “Now it’s time to celebrate that kindness and goodness. We are so excited to launch this campaign with Dale Farm and we can’t wait to hear all the amazing stories.”

People are encouraged to share stories of generosity and goodness and with over £500 worth of prizes to be given away every week.

Whether it’s an iPad for a teacher, a food mixer for a baker, or a new wardrobe for a nurse who needs a break from scrubs – Dale Farm wants to hear about it.

“We know our communities are full of good people, doing good things and as a brand whose mission is to share goodness, we are proud to launch this campaign to recognise them,” said Aisling Bremner, Dale Farm. “We can’t wait to uncover lots of special stories and moments that remind us of the importance of community and that things will be okay.”

Every week for six weeks, Dale Farm and the O’Neill family will select at least one lucky person each week to receive something special to say thank you for being good.

Nominate yourself or someone else by visiting www.sharinggoodnesseveryday.com



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