Pippa O’Connor and Oliver Callan launch Kellogg’s GAA Cúl Camps 2018 

GAA All-Stars with GAA president, John Horan and Ruth Hughes, head of Kellogg’s Ireland

Kellogg’s first-ever pop-up cereal café in Ireland sees GAA stars serving up breakfast to celebrate the launch of Cúl Camps


Brand Central

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13 April 2018

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Back and ‘Cúler’ than ever, the Kellogg’s GAA Cúl Camps programme for 2018 was launched recently by author, model and mother of two, Pippa O’Connor and impressionist and GAA fan, Oliver Callan.

To celebrate the launch, Kellogg’s kicked off the campaign by opening Ireland’s first-ever pop-up cereal café. GAA All-Stars Andy Moran, Danny Sutcliffe, Rena Buckley and Niamh Hegarty helped serve-up breakfast to members of the public before taking part in a Q&A session with MCs Pippa and Oliver, who left a lasting impression on proceedings.

A record-breaking 142,467 children took part in a Kellogg’s GAA Cúl Camp last year, an increase of 12% on the previous year. One in every four children aged between six and 13 attended Ireland’s biggest summer camps for children in 2017 enjoying an action-packed week learning new skills, making friends and being active while having fun.

A Cúl Camp’s first

Kellogg’s transformed Dublin’s Urchin Restaurant on St Stephen’s Green into a pop-up cereal café as part of a colourful takeover to launch Kellogg’s GAA Cul Camps 2018. Members of the public were invited to drop by and take some time out for a nourishing breakfast, with the added treat of having their Corn Flakes and Rice Krispies served to them by the GAA All-Stars.

Guests could choose from a breakfast menu full of nutritious choices such as Kellogg’s cereals topped with berries, banana, nuts or natural yogurt, complemented by high-fibre, wholemeal bread, fruit and unsweetened juice to help kick-start their day.

At the Kellogg’s GAA Cúl Camps, children receive training in hurling, camogie, football and ladies football and some camps offer rounders and handball.  There are also camps as far spread as the UK, Australia, Hong Kong, Saudi Arabia, the US, Canada and across Europe.

Taking place in July and August, the week-long Kellogg’s GAA Cúl Camps are priced at €60, dropping to €50 for a second child and just €40 for a third and any additional children. All participants receive a GAA zipped training top, jersey and backpack.

Meet the All-Stars

One camp in each province will receive a surprise visit from one of the four Kellogg’s Cúl Camps’ GAA ambassadors; Andy Moran (Mayo footballer), Danny Sutcliffe, (Dublin hurler), Rena Buckley (Cork Camogie player) or Niamh Hegarty (Donegal ladies footballer).

“Kellogg’s is committed to promoting and encouraging a healthy lifestyle and that is why we became involved with Cúl Camps seven years ago,” said Ruth Hughes, head of Kellogg’s Ireland. “There will be tens of thousands of children getting active this summer at a Cúl Camp and a good breakfast is the best way to help them kick-start their day, whether on or off the pitch.”

Everyone who registers for a Kellogg’s GAA Cúl Camp can enter a competition for a chance to win a €100 sports gear voucher every day. To enter, consumers must pick up a promotional pack of Kellogg’s Corn Flakes or Rice Krispies in stores from April (T&Cs apply)

For more information on the Kellogg’s GAA Cúl Camps, visit www.kelloggsculcamps.gaa.ie.



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