CPM launches McVitie’s Club

CPM provided promotional samples of McVities biscuits to customers in 21 Superquinn stores nationwide

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Brand Central

CPM, the irish field sales company, has teamed up with United Biscuits Ireland, to build awareness of their new McVitie’s VIP Campaign – McVitie’s VIP Club.

CPM staff launched the campaign in 21 Superquinn stores nationwide during March, giving away promotional samples of McVitie’s biscuits to customers.

Superquinn customers were pleasantly surprised when they arrived at their local stores, to receive a sample pack of biscuits and to find out more about McVitie’s VIP Club. McVitie’s VIP Club is a loyalty scheme whereby customers purchase a pack of McVitie’s biscuits with the VIP promotion on-pack, this ranges across 60 products in their portfolio, including brands such as Digestives, Jaffa Cakes, Rich Tea and Penguin. Then the customer registers their details on www.mcvitiesvipclub.co.uk to become a member of the McVitie’s VIP Club.

The customer can collect points which will entitle them to claim treats on the website, such as music track downloads, McVitie’s branded Mugs, I-pods and getaways.

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