Country Crest extends Tesco partnership to 2020
Tesco has renewed its relationship with Country Crest, which will provide the supermarket with its fruit and vegetable stock - as it has for more than 20 years.
2 February 2018
Country Crest, the north Dublin based family owned agri-business, and Tesco Ireland, have confirmed a further extension of their working relationship, which began almost 20 years ago. Under the terms of the new deal, Country Crest will supply all potatoes, onions and sweet potatoes to Tesco’s 149 Irish stores (and online service) through to 2020. The deal, worth more than €60m in total, will see more than 200m individual units of produce sold annually. That’s 20,000 tonnes of potatoes, 4,300 tonnes of onions and almost 1,000 tonnes of sweet potatoes!
Country Crest was established by brothers Michael and Gabriel Hoey, fourth-generation farmers who are famed for their passions, innovation and the quality of their produce. The Tesco deal will see them source directly from 30 farming families across Ireland.
Sheila Gallagher, commercial director, Tesco Ireland, said the company believes Ireland’s potato industry needs constant investment. “Establishing strong relationships, building trust and working together with our farming families over many years ensures that farmers grow produce of the highest quality and to the standards required by us and our customers,” she said. “We’re very proud to continue our relationship with the Hoey family into the future.”