Consumer designs Cadbury Dairy Milk wrapper

no image
Dara Calleary TD and David Tarrant, managing director of Casey Londis Group

Paul Ruane’s striking new Cliffs of Moher design is set to appear on over 600,000 Cadbury Dairy Milk bars made in Ireland

Print

PrintPrint
Brand Central

11 August 2010

Share this post:
 

advertisement



 

CadburyCadbury has unveiled Paul Ruane’s Cliffs of Moher design as the first ever consumer-created wrapper for the Cadbury Dairy Milk bar in Ireland. The Clare native’s design was chosen after a nationwide campaign following the Cadbury Dairy Milk task on TV3’s The Apprentice. The design will now appear on the front of over 600,000 Cadbury Dairy Milk bars made in Ireland.

Greta Hammel of Cadbury Ireland said: “We are thrilled to have such a stunning setting as the Cliffs of Moher featured on over 600,000 wrappers of Cadbury Dairy Milk made here in Ireland. Paul has created a terrific design and we are proud to display it.”

 

advertisement



 
Share this post:



Back to Top ↑

Shelflife Magazine