Consumer designs Cadbury Dairy Milk wrapper

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Paul Ruane’s striking new Cliffs of Moher design is set to appear on over 600,000 Cadbury Dairy Milk bars made in Ireland


Brand Central

11 August 2010

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CadburyCadbury has unveiled Paul Ruane’s Cliffs of Moher design as the first ever consumer-created wrapper for the Cadbury Dairy Milk bar in Ireland. The Clare native’s design was chosen after a nationwide campaign following the Cadbury Dairy Milk task on TV3’s The Apprentice. The design will now appear on the front of over 600,000 Cadbury Dairy Milk bars made in Ireland.

Greta Hammel of Cadbury Ireland said: “We are thrilled to have such a stunning setting as the Cliffs of Moher featured on over 600,000 wrappers of Cadbury Dairy Milk made here in Ireland. Paul has created a terrific design and we are proud to display it.”



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