Coca-Cola – decade of top global brand value

Coca-Cola retained its title as the best brand in the world for the 10th consecutive year.

Coca-Cola retained its title as the best brand in the world for the 10th consecutive year in Interbrand’s Global Brands 2010 ranking, published recently.

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in Interbrand’s Global Brands 2010 ranking, published recently. Over the last year the brand grew in value by two per cent to $70.45 billion.
Budweiser remained the most valuable alcohol brand in the world rising four per cent in value to $12.25 billion and cementing itself firmly into an unchanged 30th place ranking.
Meanwhile, at $4.04 billion, Jack Daniels ran to second place in the alcohol stakes coming into the Top 100 rankings at 78 while one place below it was occupied by Moet & Chandon, up seven per cent in value to $4.02 billion.
Corona Extra, another new entrant to the Top 100, achieved 85th place with a value of $3.85 billion while Smirnoff dropped two per cent in value to $3.62 billion – and five places i- n the top 100 table to 89th position.  
Diageo’s Johnnie Walker brand entered the top 100 at 92nd position with a value of $3.56 billion, one place above Heineken with $3.52 billion, another new entrant this year.

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