Centra posts record sales of €1.5 billion
2 February 2015 | 0
Centra has announced that it recorded retail sales of over €1.5 billion in 2014, a 3% increase on the previous year’s performance. The brand says this cements its position as Ireland’s number one convenience brand.
Centra also revealed that it will add 380 jobs to the network this year, as 16 new stores are set to open in 2015. Last year, Centra retailers invested €7m in store openings and refurbishment, adding 25,000 sq. ft. to the Centra network.
Centra’s growth was underpinned by increased own brand sales, the introduction of its all day fresh food range, innovative products and services and delivering value across all categories.
Sales of the Centra own brand range rose by 14%, reflecting the trend of consumers switching to own brand products in recent years.
Fresh food sales also drove growth, with the launch of Centra’s new range of gourmet sandwiches and pizzas experiencing significant sales increases. Gourmet sandwich sales rose 8%, while pizza sales increased by 17% during the year. This was boosted by innovative promotions such as Centra’s one cent tea and coffee promotion on budget day, with coffee sales rising 14% in 2014.
Speaking today at the brand’s National Retailer Conference in Killarney to over 463 retailers in attendance, Martin Kelleher, managing director of Centra, said the achievement “places the Centra brand within the top 20 Irish brands by turnover”.
He said the brand would continue this momentum by introducing new healthier ranges, investing further in its own brand and fresh food ranges, while also “focusing on rolling out new smart eCommerce technology services to give consumers the best retail experience in the market”.