Cadbury Foundation donates €56,000 to support Aware’s ‘Beat the Blues’ initiative
27 October 2017
The Cadbury Foundation, which has been in operation for over 80 years, has donated €56,000 to Irish mental health organisation and Cadbury Ireland charity partner, Aware, to support its ‘Beat the Blues’ initiative for secondary schools.
A positive mental health programme, Beat the Blues is aimed at senior cycle students throughout Ireland. Delivered over two class periods, the programme is designed to teach students about mental health and equip them with the tools to deal with life’s challenges.
“The whole team at Cadbury Ireland is very proud of our association with Aware,” said Eoin Kellett, managing director at Mondelez Ireland.
“The ‘Beat the Blues’ programme is one of many great initiatives that Aware implements every year,” he added. “This programme opens the door for young people to talk about mental health and we are honoured to support such an important initiative.”
To mark the donation, Eoin Kellett, Gerry O’Brien, head of fundraising at Aware, and Dublin football legend and Aware ambassador, Bernard Brogan, paid a visit to Larkin Community College, Cathal Brugha Street, Dublin 1. There, they joined Bernard’s fellow Dublin teammate and Aware mental health trainer, Kevin McManamon, who was delivering a ‘Beat The Blues’ talk to the school’s students.
Speaking at Larkin Community College, Aware’s Gerry O’Brien said: “We are really grateful to The Cadbury Foundation for their generous donation to support our Aware Beat the Blues initiative. The funding will allow us to expand the programme, so that more Irish students will be able to understand, and most importantly, look after their mental health.”