C-Store Wine of the Year 2014
A strong off-licence department is an integral part of many of the country’s leading convenience stores. The C-Store Wine of the Year Award commends the brands that have built up a real following and loyalty from your customers
16 January 2015
And the nominees are…
The award for C-Store Wine of the Year 2014 was sponsored by the Barry Group
The winner of the C-Store Wine of the Year 2014 title, Blossom Hill, is a solid sales generator. Blossom Hill is one of Ireland’s favourite wine brands and the leading wine from the USA. It is extremely popular; nine out of ten consumers are familiar with the brand, and it is a top seller across all categories. Subsequently, yet again, Blossom Hill has scooped C-Store Wine of the Year at the ShelfLife Convenience Store Awards.
Since 1992 Blossom Hill has been dedicated to the enjoyment of wine. The starting point is always delivering a taste that suits the consumer. There is an ideal wine suited to every customer’s palate, which is why Blossom Hill has over 20 wines to suit all occasions – including classics such as Blossom Hill’s crisp and fruity white and soft and fruity red to fresh and fruity roses. Attractive packaging ensures standout for the brand on shelves.
Blossom Hill Vie 5.5%vol is a reduced alcohol wine based drink that is delicate and light. It is perfect for those New Year’s and mid-week occasions when consumers would like a lighter lower alcohol wine option.
Blossom Hill Grenache Rosé is fresh and fruity. Like all Blossom Hill delicious rosé wines, it is the perfect way to start any occasion, and especially this Valentine’s Day.
The single varietal collection includes Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, White Grenache and of course the much loved White Zinfandel.
Blossom Hill is popular with young female customers looking for a ‘no fuss’ wine to enjoy with friends. It is attractive, affordable and ideal for sharing as part of an occasion.
Blossom Hill is extremely proud of this award and would sincerely like to thank all its customers who voted the brand the winner of the ShelfLife National C-Store Wine of the Year 2014.