C-Store Product of the Year 2014
Consistent quality, value, innovation and heavyweight marketing investments all combine to make some products simply unbeatable when it comes to generating sales. Here, we celebrate the hero products that have helped drive convenience sector profits
16 January 2015
And the nominees are…
- National Lottery Scratch Cards
- John Player Blue
- Benson & Hedges
- Brennans Bread
- Wrigleys Extra
The award for C-Store Product of the Year 2014 was sponsored by XL
Ireland’s convenience retailers have voted Avonmore as their C-Store Product of the Year 2014. Avonmore is Ireland’s most chosen brand and one of the nation’s favourites. The brand focuses on staying relevant with consumers through a continued focus on innovation, and by supporting its year round national communications programme – which includes sponsorship of the RTE weather forecast.
A key part of Avonmore’s success has been its strategy of driving growth in the premium fortified milk sector, through its value added milk product range. This has been led by the Avonmore Super Milk brand, which is the number one fortified milk product in the category, and is supported with a national advertising programme in TV, radio, print and online.
2014 has seen the brand continue to innovate by upgrading its packaging to an exclusive new one-twist open Elopak carton. Supported by an extensive communications programme, the packaging launch has been positively received by consumers.
Avonmore has also entered the high growth protein drinks category, through the launch of Avonmore Protein Milk. Developed in partnership with the GAA/GPA, Avonmore Protein Milk contains 50% extra protein than standard milk to support lean muscle development. The flavoured milk category has also performed strongly with the Mooju brand in growth with positive support on social media channels. Together with its food portfolio comprising cream, cheese, butter and soups the brand continues to have a presence in stores across the country.
Avonmore will continue to support its products through 2015 with new campaigns planned for Slimline Milk and Super Milk as well as the wider product range.