BWG rolls out innovative eOrder online ordering site
Accessible 24 hours a day, 365 days a year, eOrder will allow customers to order stock anytime, anywhere
8 October 2014
BWG Foods is rolling out its bespoke eOrder online ordering site to all Value Centre and BWG foodservice customers across hospitality, catering, retail, licenced trade, or any other VAT registered businesses, allowing them to place orders online.
The site was originally designed for BWG Foods’ symbol customers (Spar, Eurospar, Mace and XL) and has been in operation for the past 18 months. BWG Foods says the easy to use site has proved so successful that it has decided to roll it out to the rest of its customer base.
Accessible via personal computer, laptop and tablet, the pioneering online ordering site can be used as a primary order tool or in conjunction with the existing telesales option, offering customers additional support features aimed at improving their margins and increasing efficiency.
The new platform will streamline the ordering process for customers, offering greater control of stock, while giving customers access to the entire range available to them through their local Value Centre and other BWG depots, including BWG’s chilled and frozen distribution depots.
Features of the new eOrder site include:
Access to extensive range and exciting promotions
The new platform will allow customers to place orders across Value Centre or BWG Foodservice’s extensive branded and private label ranges while giving them access to all national and local promotions online.
With the new platform customers will be able to search by product description or bar code, filter by department, categorise by promotions, own brand and new products, and sort depending on price and size.
BWG is in the process of rolling out self-scanning devices which will allow customers to scan and order products directly, removing the need for back office ordering systems in some cases.
The interactive platform will feature a fully integrated planogram solutions application which will allow retail customers to review and order from store-specific planograms aimed at satisfying consumer demand and maximising sales opportunities.
BWG Wholesale also plans to introduce a mobile application element to the platform in the future which will allow customers to access and utilise the ordering function through mobile phones.