BWG launches new own-brand range in €1m partnership deal with Daily Bake

Leo Crawford, group chief executive, BWG Group; Eardley Liesching, sales manager, Daily Bake; Johnny Stinson, managing director, Daily Bake, and Willie O’Byrne, managing director, BWG Foods
Leo Crawford, group chief executive, BWG Group; Eardley Liesching, sales manager, Daily Bake; Johnny Stinson, managing director, Daily Bake, and Willie O’Byrne, managing director, BWG Foods

Armagh-based company to supply fresh dinners and desserts across all BWG Foods' retail brands spanning Spar, Eurospar, Mace and XL

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19 May 2014 | 0

Leading Irish wholesale and retail company, BWG Foods, has announced the launch of a new own brand range in partnership with Armagh-based company Daily Bake in a deal expected to be worth €1 million over 12 months.

Opening as a family business in 1988, Daily Bake offers freshly prepared convenience foods from locally sourced ingredients using traditional recipes. The company will supply fresh dinners and desserts across all BWG Foods’ retail brands spanning Spar, Eurospar, Mace and XL. The announcement was made following a trade event in BWG’s bespoke 35,000 sq. ft Kilshane Cross facility in North Dublin, where Daily Bake, along with 50 suppliers from across the country, were given access to sell to up to 300 retailers from every county in Ireland.

Commenting on the announcement, Willie O’Byrne, managing director BWG Foods, said: “We are delighted to be partnering with Daily Bake as we look to expand our increasingly popular own brand range. Their emphasis on fresh, locally sourced ingredients is what really appealed to us in looking for a supplier who could provide home-cooked style food, which is affordable and fits with our ethos of quality convenience.”

“Our nationwide supply chain for chilled and fresh produce continues to drive direct growth in own brand, presenting new and exciting opportunities for Irish suppliers in turn giving Irish customers access to the best of local Irish products.”

Jonny Stinson, managing director, Daily Bake, said: “We are very excited to be entering into a partnership with a company like BWG who present huge opportunities for us in terms of their size, scale and reach. We look forward to supplying hundreds of stores across BWG’s leading retail brands and we hope their one million daily customers will enjoy our freshly prepared meals.”

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