BWG Foods marks milestone in its partnership with FoodCloud
BWG Foods and FoodCloud, the redistribution charity, have marked a significant milestone of 100 tonnes of excess stock donated since the partenership was formed in 2017. The announcement was made at BWG Foods' annual trade show which took place at Citywest in Dublin.
18 June 2019
Since partnering with redistribution charity FoodCloud in 2017, BWG has donated a massive 100 tonnes of unsold food, providing more than an estimated 215,000 meals for people in need all over Ireland. The announcement was made at BWG’s annual trade show at the Citywest Hotel in Dublin, where 3 tonnes of surplus food was redistributed, via FoodCloud, to local charities including Meals on Wheels, After Schools Clubs and several homeless shelters.
This equates to the equivalent of more than 6,000 meals redistributed to charities from the one day event.
As the official charity partner to the event, FoodCloud previously received 7.3 tonnes of food from the event in 2017 and 4.5 tonnes in 2018. Charities such as Little Flower Penny Dinners in Dublin, SVP St. Fiacra’s Conference in Cork and SVP Laurel Lodge Hostel in Co. Clare are among those who received deliveries from FoodCloud on behalf of BWG Foods following last year’s trade show.
Willie O’Byrne, managing director, BWG Foods, said the company is very proud of its contribution to these charities through the partnership with FoodCloud.
“Minimising food waste is something that we in BWG Foods are very passionate about,” O’Byrne said, “and organisations like FoodCloud are to be commended for providing solutions that allow businesses like ours to reduce our environmental impact while also importantly giving back to the communities that we serve across Ireland.”
Speaking after the event, FoodCloud CEO Aoibheann O’Sullivan said that the BWG Foods Trade Show allows the charity to engage with key stakeholders in the industry. “FoodCloud would not be possible without partners such as BWG Foods,” said O’Sullivan, “who have fully embraced the work we do and have, in such a short period of time, helped to make a hugely significant impact through their donations that now exceed 100 tonnes of food.”
Over 200 indigenous and multinational suppliers, spanning categories including health and wellness, fresh food, pre-prepared meals, chilled produce, beverages and confectionery, attended this year’s BWG Foods Trade Show, receiving exclusive access to approximately thousands of retail representatives from 900 BWG stores across the Spar, Eurospar, Mace, Londis and XL symbol groups.