BWG announces ambitious store expansion for Spar brands

Spar and EuroSpar's store nextworks will expand significantly in the coming years, with parent compnay BWG announcing plans for massive investment in the stores' respective networks over the next two years



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9 October 2018

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The combined Spar and EuroSpar network will expand significantly in the next two years. 45 new stores openings are set to take place, the groups’ parent company BWG has announced. The project will see the creations of up to 1,000 new full and part-time jobs at varied locations around Ireland.

The announcement was made at the annual Spar/EuroSpar convention, which took place at the Europe Hotel & Resort, Killarney, Co. Kerry, which was attended by more than 400 retailers from around Ireland. BWG says it will invest up to €25m in the new stores, including hi-spec finishes, with the figure set to increassed by 2020.

The announcement is part of BWG Group’s new strategy and newly-launched store design. The overall objective is to grow the Spar and EuroSpar market share across Ireland by “radically transforming the customer experience through new pioneering retail practice innovations that place a greater emphasis on convenience”.

Examples of consumer facing technologies being rolled out as part of the strategy include electronic shelf-edge labels, digital-only signage throughout stores, digital menu boards and high-speed wifi connectivity.

The company says it has already identified multiple sites for the planned stores, including a newly-built greenfield site due to open in Tralee next week, and one in Tullamore which is nearing completion.

The new Spar store design was created in conjunction with Spar International who will now showcase the concept internationally with a view to rolling it out across its global network of over 12,000 stores in countries such as The Netherlands, Austria, Germany, South Africa, Saudi Arabia and China.

“Over the past 12 months we have been focussed on developing a strategy that will strongly differentiate our Spar and EuroSpar brands in Ireland and internationally,” says Leo Crawford, BWG Group CEO. “We believe this strategy will transform our sector and help expand our brand network and increase store revenues.”

The biennial Spar and EuroSpar Convention included business strategy briefings from the group’s management, an update from Spar International’s MD Tobias Wasmuht, as well as high profile speakers, Dublin GAA’s Jim Gavin and Professor Jamie Anderson.



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