Aldi is “Ireland’s favourite food and grocery retailer”
A survey of 2,200 interviews of Irish grocery shoppers has revealed Aldi to be Ireland's favourite supermarket brand
9 October 2018
Shopper research agency HIM has published a new report which reveals Aldi to be Ireland’s favourite store. Irish Grocery Market: A Spotlight on the Shopper 2018, benchmarks retailers across supermarkets, discounters, convenience and forecourts on a range of different factors, such as availability, product quality, speed of service, ease of shop, cleanliness and friendliness of staff.
Conducted through over 2,200 interviews with Irish grocery shoppers, across 11 different retailers, the report takes the average score across all factors that are benchmarked and concludes with Aldi taking the title with a score of eight out of 10. Lidl, Dunnes and SuperValu follow closely behind.
Richard Bissett, country manager for Ireland at HIM, which provides insights for the food and drink retail and hospitality industries, said the report is a comprehensive look at the competitive landscape of the Irish grocery market. “Through a combination of acceptable prices, appropriate range and comparable quality of fresh produce,” Bissett said, “Aldi takes top spot by providing the shopper with an experience that is both satisfying and delivers value for money.
“Discounters are viewed very favourably by shoppers,” he continues. “Aside from the obvious price perception, they are over delivering on fresh produce to delight consumers. With such a high incidence of shopper visits, we expect these expectations to permeate visits to all retailers, regardless of sub-channel.”
To learn more about the Irish Grocery Market: A Spotlight on the Shopper 2018 report, visit HIM’s website.