Bushmills launches new ‘Stories’ campaign

"Black Bush Stories" will celebrate the stories and talents of "independent, spirited and extraordinary Irish individuals"
"Black Bush Stories" will celebrate the stories and talents of "independent, spirited and extraordinary Irish individuals"

Bushmills Irish Whiskey has announced a new campaign initiative which will see it partner with talent from across Ireland who are driven by the same "progressive traits" the whiskey brand operates by.

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18 May 2018 | 0

Bushmills’ new ‘Black Bush Stories’ campaign will feature a unique series of collaborations between the brand and some of Ireland’s most exciting young talent.

The campaign, featuring works that challenge “traditional thinking” will take the form of an immersive event series in venues across Ireland over the coming months. The brand says the aim is to tap into the independent spirit of these individuals, who “stand out from the crowd to revolutionise their industry”.

The presentations will take place in some of Ireland’s leading venues, with an eclectic mix of events that will include an interactive lesson in mobile photography, a leather-making workshop and a meat-curing masterclass. Visitors will be encouraged to embrace their own creativity as part of the experience.

Each event will be hosted by Bushmills ambassador Paul Rocks, while specially-created Bushmills Irish Whiskey serves will be tasted on the night.

For more information about the Bushmills Irish Whiskey #BlackBushStories event series and the talent involved, visit blackbushstories.com.

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