ASAI joins EU-wide pledge toward responsible advertising to children
The Advertising Standards Authority of Ireland has joined forces with other counterpart agencies in Europe for a continent-wide initiative aimed at changing for the better how products are marketed towards children.
Print24 August 2018
The Advertising Standards Authority for Ireland has joined forces with the European Advertising Standards Alliance (EASA), in providing a complaints mechanism for the EU Pledge, a voluntary initiative by leading food and beverage companies to change the way they advertise to children.
Supported by the World Federation of Advertisers, the EU Pledge is a response from industry leaders to calls made by the EU institutions for the food industry to use commercial communications to support parents in making the right diet and lifestyle choices for their children, particularly those under the age of 12.
The initiative consists of two main commitments:
- No advertising for food and beverage products to children under the age of 12 on TV, print and internet, except for certain nutritional products.
- No communication related to products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes.
“As members of the European Advertising Standards Alliance, the Advertising Standards Authority for Ireland is committed to promoting the highest standards of marketing communications,” said Orla Twomey, ASAI CEO. “The EU Pledge requires an accountability mechanism and the ASAI look forward to taking part in this process.”
To learn more, visit www.eu-pledge.eu/
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