Genesis Crafty Bakery sold to local businessman
A prominent local business figure has taken over ownership of the iconic Craf Brewing Company in Derry. after recievees were appointed to help the flailing business get out of troube,
Print24 August 2018
McErlain’s Bakery, in Magherafelt, Co. Derry, has been sold to local businessman, Paul Allen. The bakery, which employs more than 250 people, produces the Genesis Crafty range as well as private label cakes and breads for stores such as Marks and Spencer, Waitrose and Tesco.
McErlain’s Bakery had experienced trading difficulties in the past year, which resulted in administrators being appointed, with the sale concluding shortly after their appointment. The business continued to trade as normal throughout the administration process, with the 260 plus jobs being saved.
Paul Allen is best known as CEO of Tayto Group, a role which he will continue to hold. He commented: “This is a private investment by me and my family,” he said of the prchae. ” The McErlain family have built a great business, with excellent products which have national markets, and I’m hoping that in my non-executive role with the company, I will be able to use my experience in the industry to help guide the growth of both the Genesis Crafty brand and the overall business.”
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