Advertising Standards Authority for Ireland appoints new chairperson of complaints committee

Brian O’Gorman, chairperson of Complaints Committee, ASAI

Committee is responsible for considering and adjudicating complaints submitted to the ASAI



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11 May 2021

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The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has appointed Brian O’Gorman as the incoming chairperson of its complaints committee.

The complaints committee is an independent arm of the ASAI that is responsible for considering and adjudicating on complaints submitted by the public, an organisation, a government department or any other person or body. The committee is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors.

O’Gorman is a corporate partner at Arthur Cox and a former managing partner of the firm, a position he held from 2011 to 2019. Prior to joining Arthur Cox, O’Gorman spent a number of years in London and Hong Kong with leading law firm Slaughter and May and a leading international investment bank. He will replace the outgoing chairperson, Prof Bairbre Redmond, who is stepping down in June after 17 years.

He is a member of the Advisory Council of the Board Diversity Initiative, a former Council Member of the Dublin Chamber of Commerce and a former director of Enactus Ireland, which aims to empower third level students to become the socially conscious leaders of tomorrow. O’Gorman is a graduate of Trinity College Dublin.

Commenting on his new appointment, O’Gorman said: “The ASAI works with advertisers across all mediums in promoting the highest standards of marketing communications.  I am very much looking forward to working with the ASAI and to being a part of that process.”

Welcoming O’Gorman’s appointment, Orla Twomey, chief executive of the ASAI, added: “We’re delighted to welcome Brian to the ASAI’s complaints committee. As a hugely experienced and talented leader, his deep knowledge and insights will be of significant value to the ASAI. On behalf of myself, our chairman Sean O’Meara and the ASAI executive, we would like to wish Brian every success in his new role within the organisation.”

The ASAI is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

The code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.



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